Co-produce in a World Without Rules

The unstoppable boom of content for the Hispanic market is increasingly evident, with this demand coming from both platforms and the consumers themselves. Also apparent is the way this has brought forth a proliferation of new talent and storytellers, seeking to stand out in a complex market.

In this video, experts in the Latin American industry reflect on the new ways of developing series. They also talk about the challenges that arise in a changing and fast-paced scenario, and offer tips to anticipate audiences’ demands.

What do we mean when we talk about co-producing? The webinar, hosted by Susan Rivera, begins with the four invited experts defining the concept of co-production from their own experiences and perspective. Leonora González, partner and content director of the company Parox, describes it as a collaborative, creative process, where the resulting project encompasses two different places. For González, content will always be at the center of co-production; what unites and raises financing is the stories. Camila Giménez, CEO of The Immigrant, sheds light on an essential difference between co-production and co-financing. In a co-production, the parties involved work together on both financing the project and the creative process, while co-financing focuses only on investment for future product exploitation. Co-production can also be understood as…