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How to Keep Control of Your Story in a Hypercompetitive Market
As any creator, screenwriter, director knows, developing your story and launching yourself on the market is not easy. However, as well all the usual tasks, there is also an unpleasant element to deal with that unfortunately doesn’t depend on you: a market that is going to try to take control of your story.
In this post we are going to talk about the figure of the author and the dangers that the role is currently facing, due to an industry that is experiencing the beginning of the end of the new golden age.
- Crisis in the Sector
- Defend Your Authorship
- What Does the Future Hold for the Author?
1. Crisis in the Sector
Despite the powerful growth of the audiovisual and cinematographic industry in recent years, channels and especially OTT platforms are beginning to suffer from an overproduction of content. This means that they are being forced to cancel some of their works and produce just what is essential.
If the market was already known for being competitive, after this change, it will only become more so. The knock-on effect of having less supply is that commercial projects with guarantees are going to have priority — meaning that the role of the author as a creative figure is in danger.
