Discover the secrets of this very useful tool

To convince, to like, to move and to sell. These are some of the objectives that can describe what a pitch is after, that tool which so many screenwriters, directors or producers have used over the years to close deals and getting that saught after green light for their project. Because, sooner or later, if you want to go to the next phase of your film project, you will have to pitch your idea; here are the basics of pitching.

To know and understand the secrets to a good pitch seems like something essential for those who want to see their project made into an actual film. The Pitch is a tool used to sell project ideas (in any field). It usually comprises an explanation of your idea that will take from 7 to 10 minutes; its main objective is to spark the curiosity of the audience towards the idea that is being presented. To make the person who’s listening want to know more.

It must be especially suggestive, direct and presented in a way that will give a clear image of what you’re talking about and what you want to do with it. Pitching your idea isn’t only about telling what your story is about, it must maintain the audience attentive to what you say, using references, audiovisual material, comparisons and using an effective non verbal communication.

If you structure your information in a clear way, and you are capable of moving your audience, your success should arrive in the form of closing a production deal.

Today we can find various ways of organizing one’s pitch; the one we use here, at Filmarket Hub, is the videopitch. A very useful solution to put into your own words what your project is about, and get closer to convincing producers that your project is the next one they must bet on.

So, what should your pitch structure be like?

  1. Personal info: introduce yourself briefly, who’s the person talking about the next biggest thing? Try to establish an emotional bond with your audience, however small it might be.
  2. Differentiate yourself with your ideas: where did you get the idea from to develop your story? Explain the story behind it and captivate your audience, another way of establishing a reliable bond with them and keep them interested.
  3. Content: what’s your story’s positioning? what’s its logline? these two concepts are key to how you pitch your project. In the case of the logline, you need to summarize in one sentence the essence of your story. For example: ““My story is a (genre) called (title) in which (main character) wants (objective) in spite of (obstacle)” . If you achieve to condense in that one line your whole project, the audience will have an easier time understanding it and will also be easier to sell it.
  4. Summarize: if you still have time to recap what you told your audience, it is a good moment to remember the essentials of your script, without revealing too much, while settling the main ideas of your project.
  5. Conclusion: at this point, the most important would be to establish WHY you want to make this project. Why tell this story and not another one. Why it is vital to dedicate so much time telling this story. If you can answer this to yourself, your pitch will be a success.

And remember, even if you come out of the pitch with no interest from any producer, doesn’t mean your project is destined for doom. It just probably means what you pitched wasn’t what they were looking for. So chin up and take with you the experience, the lessons learnt and apply them for the next time you pitch!

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