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Three Tools to Determine Your Audience
One of the key moments — not only in the sales phase of a project, but also during its development process — is when the target audience is defined.
However, the reality is that identifying your audience is not so simple. What do I do if I think my story can “appeal to anyone”? What if two co-creators can’t agree on which audience they’re appealing to?
In this post, Agustina Lumi, exhibition content coordinator and audience specialist, presents three useful, accessible and free tools that will help us find our audience.
- Keywords or Tags
- Identity Kit
- Starfish Retrospective
1. Keywords or Tags
The first thing to keep in mind is not to rush into establishing a target, even if it seems immediately obvious.
Before you start thinking about your audience, Agustina Lumi recommends that you should first analyse your project. How? Find approximately ten keywords that represent the content of your story. These will help you define it and narrow down the profiles of the people it might interest.
However, these keywords should not be too generic. On the contrary, they should evoke something specific. Ask yourself: How do I ensure that these terms are associated only with my project, and…
